Hi I’m Eddie. I’m an Experience Design leader based in Melbourne, Australia.

With nearly two decades of experience spanning the globe, I have collaborated with leading global brands such as Dell and Ford, as well as specialized design agencies in the aviation sector and pioneering space technology start-ups.

I am driven by a passion for designing at the intersection of physical and digital realms, crafting customer experiences that resonate and leave a lasting impact. My expertise extends from industrial design to UX/UI and user research, all approached with a multidisciplinary mindset rooted in human-centered design principles.

As a creative and empathetic design leader, I excel at both strategic and tactical guidance, empowering individuals to reach their full potential while fostering cohesive, high-performing teams. My approach centres on nurturing talent and driving collective excellence.

Experience

D-Ford | Melbourne Interaction Design Lead

Jan 2022 - Sep 2023

Dell Technologies | Taipei Industrial Design Director (multiple roles)

Teague | Seattle Senior Industrial Designer

Apr 2006 - Apr 2008

Jan 2011 - May 2012

Dell | Singapore Senior Industrial Designer

Pilotfish | Taipei, Munich Industrial Designer

May 2012 - Jul 2021

Fleet Space Technologies | Melbourne Experience Design Lead

Sep 2023 - Present

Jul 2008 - Oct 2010

Education

Monash University, Australia Bachelor of Industrial Design (Honours)

2000-2004

Awards

Red Dot Design Award - Dell G7 Gaming Laptop

2019

IF Design Award - Dell Inspiron 7000 2in1 Black Edition

2019

Good Design Award - Dell G7 Gaming Laptop

2015

2019

IF Design Award - Dell Commercial Monitor Range

2012

Red Dot Design Award - Dell Inspiron 2in1 Family

2009

Good Design Award - Dell AY410 Multimedia Speakers

2009

IF Design Award China - Dell SX2210 21.5" Monitor

Good Design Award - Dell Commercial Monitor Range

2012

Testimonials

  • Eddie worked in the design org for almost 9.5 years where he was viewed as one of Dell’s top designers and design leaders. He led and built a world class design team getting the very best work from his team while creating a positive environment and culture. Over Eddie’s time at Dell, he played a key role in transforming our consumer PC business from struggling in the consumer PC market to leading with the highest customer NPS and profit margins across the top PC competitors.

    Ed Boyd - SVP Design, Dell Technologies

  • “Eddie is a highly skilled manager who excels in design and strategy, and is well-respected for his exceptional communication skills. His relentless drive to deliver world-class products and make a significant impact on the business is truly inspiring. Additionally, his open-minded, transparent, and persuasive nature makes working with him a pleasure. I am grateful to have worked with Eddie, who not only helped me develop my design skills, but also served as a role model for leadership.”

    Jerry Chang - Senior Manager of Industrial Design, Dell

  • "Eddie demonstrates thought leadership in convincing both the product and sales teams on the value of design and the needed investment for the appropriate material, colors, form and finish. He is forthcoming in speaking his mind and sharing his vision with an ability to identify future trends with good analogies and examples in his proposals as he lead his ID team with professionalism, hard work and a creative style that befitting of a great design leader.

    Ray Wah - Former SVP Marketing, Dell Technologies