Hi I’m Eddie. I’m a Design Leader based in Melbourne, Aus.

I have spent 20 years driving innovation across Asia, the US, and Australia, working in industries ranging from consumer electronics and automotive to aviation and mining. My passion lies in creating human-centered solutions that deliver meaningful, impactful experiences—something I’ve had the privilege of doing for brands like Dell, Ford, and Teague.

With a foundation in Industrial Design and expertise in UX/UI, I thrive at the intersection of physical and digital design. My work seamlessly integrates hardware, software and AI to craft forward-thinking, holistic experiences that push the boundaries of what’s possible.

Beyond design, I have extensive experience building, leading, and scaling diverse, high-performing teams across cultures and disciplines. I’m deeply passionate about fostering creative confidence and unlocking the full potential of individuals and teams to drive positive business outcomes.