Leadership Achievements
-
Crafting a design blueprint
Chartered a multi-gen design language roadmap to steer portfolio-level business decisions positioning design at the forefront
Future proofed recommended design direction factoring in impacts from technology adoption (hardware/software), form factor progression and CMF advancements
-
Contributing to the bottom line
Achieved highest ever product NPS scores implementing a ‘design to value’ initiative while hitting business goal of 5% YOY reduction in design spend
Streamlined design development process by establishing a light-touch working model with assigned ODMs yielding a 30% reduction in operating costs
-
Evangelising design across organisations
Increased design awareness in a technical and cost-driven business unit by integrating cross functional teams into the design process resulting in favourable support for design investments
Helped sales and merchandising teams build confidence in promoting design to end customers by composing ‘Design Story’ documents aligned to the design vision
The Challenge
With the global rise and influence of Gen Z consumers, Inspiron faced the challenge to reposition itself from an affordable family oriented brand to one of youth and aspiration against a sea of competition.
I led a multidisciplinary team of 15 creatives from ID, CMF, UX, Research across 2 sites from strategy to launch over the course of 24 months.
Inspired by products and services with underlying connection to Gen Z’s values and tastes.
We developed a lifestyle inspired design language with humanistic yet functional elements laying the foundation for generational evolution.
