Employing Design Thinking frameworks to tackle complex problems.
Contributions
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Leadership
D-Ford project lead collaborating with team of: Researchers, SW engineer, Business designer and Strategist
Guided external agencies and contractors involved in program
Supported stakeholder participation and alignment
Check-ins with program directors and global leadership team
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Physical
Built 3D CAD and rendered assets to represent concepts
Built experience rig
Spearheaded prototyping concepts on experience rig
Led role-playing sessions
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Digital
Conceptualised service ideas
Built lo to hi-fidelity UI concepts and prototypes
Created customer storyboards
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Research
Supported research planning with design assets
Designed a co-creation research event
Participated in all stages of research as an observer
Partnered with design researchers to formulate and facilitate generative, co-creation to evaluative research to seek inspiration, create and test ideas.
Insights gathered inspired a range of service experiences incorporating hardware and digital elements.
“Making leads to making decisions.” Led digital and physical prototyping efforts giving form to ambiguous ideas.
Embraced scrappy prototyping to build confidence in making business decisions through early trial and error.
Extracting key insights that inspire action and unlock the previously unimaginable.
Experiencing the experiences through role-playing helped us look at problems objectively and bust potential biases.
Anchoring solutions based on actual people; not personas, helped build empathy and relevance.
Relentless iteration led to paradigm shifting concepts.
