Ford Ranger EV Experience Strategy
This program reimagines Ranger’s role in an all-electric future, seamlessly integrating hardware, software, and services to enhance every stage of vehicle ownership. Grounded in human-centered design, we uncovered deep insights, unlocked new possibilities, and drove breakthrough innovation through rapid prototyping and real-world customer validation to create lasting business impact.
Employing Design Thinking frameworks to tackle highly complex problems.
Partnered with design researchers to formulate and facilitate generative, co-creation to evaluative research to seek inspiration, create and test ideas.
Insights gathered inspired a range of service experiences incorporating hardware and digital elements.
Embraced scrappy prototyping to build confidence in making business decisions through early trial and error.
Experiencing the experiences through role-playing helped us look at problems objectively and bust potential biases.
Leveraging the power of experience bucks to build and validate concepts.
Extending out into digital capabilities through software and service experiences enable evergreen feature upgrades and revenue generation.
Anchoring solutions based on actual people; not personas, helped build empathy and relevance.
Relentless iteration led to paradigm shifting concepts.
